Our Origins Are Rooted in Traditional Thai Rituals

WHO WE ARE

Why We Started PASNIDA

At Pasnida, we believe skincare should be both effective and meaningful, a daily act of balance between nature, science, and self-care.

Our story began with a simple idea: to unite the wisdom of traditional Thai beauty rituals with the precision of modern Italian formulation.

From centuries-old botanicals like turmeric, moringa, ginger, and chamomile, to science-backed actives that refine tone and texture, each Pasnida formula blends heritage and innovation into one seamless ritual.

Our products are crafted for women who seek real results, gentle ingredients, and the quiet confidence that comes from caring for their skin naturally.

Formulated to our clean standards and dermatologist-tested, Pasnida is a modern expression of ritual, created to restore your skin’s natural rhythm and glow.

Our Founder

A Founder with a Vision

Our Founder

A Founder with a Vision

Pasnida Trakoonsri is more than an entrepreneur, she’s the spirit behind every formula that bears her name.

Born and raised in Isaan, the rural heart of Thailand, Pasnida grew up surrounded by the rituals that shaped her family’s daily life, from preparing herbal compresses to caring for skin with ingredients grown in her own garden.

After losing her parents at a young age, she became deeply aware of the importance of health and what we choose to put on our bodies.

That experience inspired her lifelong dedication to creating non-toxic, nurturing skincare that protects as much as it beautifies.

After years working across the beauty industry, she set out to build formulas that honor her Thai roots while meeting the highest modern standards of performance and safety.

Today, Pasnida combines that deep Thai heritage with her experience in the modern beauty world, proof that tradition and innovation can coexist beautifully.

She believes that every woman’s individuality should be celebrated, and that true beauty is confidence, consistency, and care.

For Pasnida, beauty is a journey, not a destination

Through her brand, she hopes to inspire every woman to embrace her natural radiance, care for her skin, and live life with joy and self-assurance.

APPROACH

Our Approach to Skincare & Rituals

APPROACH

Our Approach to Skincare & Rituals

In Thailand, skincare was never just about appearance, it was a ritual of renewal.

Passed down through generations, these traditions taught women to care for their skin patiently and naturally, using ingredients proven by centuries of wisdom.

That philosophy lives at the heart of Pasnida.

We’ve refined it with modern Italian innovation and clean, non-toxic formulation standards, ensuring that each product feels as indulgent as it is effective.

This harmony between ritual and science led to the creation of our signature system, the Pigment Reset Ritual™, a gentle yet powerful approach that helps the skin forget old patterns and remember clarity.

Discover the Pigment Reset Ritual™

Thai Traditional Wisdom, Modern Italian Beauty

Inspired by nature and perfected through modern science, our formulas bring together the best of both worlds. Each product reflects a thoughtful balance of botanical richness and state-of-the-art innovation, crafted with care.

Our Rituals Are Inspired By:

Traditional Thai Roots

Inspired by timeless rituals centered around botanicals utilized by generations of Thai women to maintain their natural beauty with age

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Modern Italian Formulations

Perfected in partnership with the best in modern Italian beauty innovations to serve the needs of modern women around the world

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Science-backed and Effective

Produced with scientifically backed ingredients at state of the art facilities with a focus on proven efficacy and dedication to safety

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Our Origins Are Rooted in Traditional Thai Rituals

Why We Started PASNIDA

A Founder with a Vision

A Founder with a Vision

For Pasnida, beauty is a journey, not a destination

Our Approach to Skincare & Rituals

Our Approach to Skincare & Rituals

Thai Traditional Wisdom, Modern Italian Beauty

Our Rituals Are Inspired By:

Traditional Thai Roots

Modern Italian Formulations

Science-backed and Effective

Be the best you!